JSC PLAYTODAY CIS

Importer · Russia

Children's Apparel Retail

About JSC PLAYTODAY CIS

PlayToday is a leading Russian brand specializing in children's clothing and footwear. Established in 2004, the company offers a wide range of products, including everyday and formal clothing for children from birth to 7 years old, a line called PTD for children aged 8 to 16, clothing and home goods under the PlayToday HOME brand, school uniforms and supplies in the School Collection, sportswear and activewear in PlayToday Sport, outerwear and footwear with a membrane in PlayToday TEC, family matching outfits, shoes, accessories, and toys and games. PlayToday has been ranked in the top 3 for children's clothing sales in E-commerce in Russia since 2019 and is now the leading brand in the children's segment on the largest marketplace, Wildberries.ru, as of 2021. The brand is easily accessible to customers in Russia through its physical retail stores, online store, and major marketplaces.